Diffrence between web 2.0 and web 1.0
Web 2.0 has a blurred definition which may vary according to the way you want to sculpt it. It very well be called just a marketing term which encapsulates perhaps the vast information sharing that is happening in the internet amongst the users themselves through sites which allow for such a ‘shared living’ of tastes and preferences and contacts.
In simple terms, Web 1.0 was largely a static era with little involvement from the user community, the content largely coming from the company that developed the application/platform. Whereas Web 2.0 may well be the era of content and collaboration coming from the users, while the company just providing the platform and expanding the architecture.
While technology is very crucial for a web based company going forward especially with increasing synergies between internet and mobile applications, It may be not entirely the technology per se which characterizes whether the company is Web 1.0, 2.0 or 3.0 - it’s the user community which it has and what the company decides to do with it that would chalk its course.
Internet Marketing
Internet marketing , also referred to as online marketing , Internet advertising , eMarketing (or e-Marketing), is the marketing of products or services over the Internet. When applied to the subset of website-based advertisement placements, Internet marketing is commonly referred to as Web advertising (Webvertising) and/or Web marketing. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting response, is a unique quality of the medium.
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales.
How to survive the first six months of a new job
The economic climate, increasing competition and the pace of technological change means that today's new employees are expected to hit the ground running. The first few months are crucial in determining how well - or badly - your career will pan out at your new company. During that time, your manager, colleagues and subordinates will all be making judgments about you, so you cannot afford to give the wrong impression. You must fit in, perform to high standards and ensure your efforts are noticed by the right people.
Where do I start?
Immerse yourself in the company before you start to ensure you are already one step ahead at your induction. Use the corporate website, company brochures, report and accounts, newspapers and the business press to research as much as you can about its culture, values and market positioning. Try to find out where the company stands in other areas, such as corporate social responsibility. The more familiar you are, the quicker you will be able to connect with the organisation. Look at typical career paths and decide where you want to be in a year's time, and what you need to do to get there.
Show what you can do
Aim to demonstrate your abilities as soon as possible. The sooner you achieve something, the more relaxed you'll feel. Volunteer for a particular project or get involved in an initiative where you can bring specialist knowledge and expertise to bear. Make sure your manager knows of your involvement in successful undertakings. Remember your personality is on show as much as your performance in these early months, so it is important to project the right image. Show that you are reliable, adaptable and competent, and that you are a team-player who can also lead people.
Develop a good relationship with your manager
Learn what type of a person they are and assess their working style, priorities and preferences. How do they like to receive information - face to face or by e-mail? Are they a meetings person? Do they have any pet hates? Don't assume they always know what you are working on, and make it a rule to check in with them regularly.
Aubrey Stuart, learning and development consultant at training and development consultancy MaST International , says new recruits should be clear about what is expected in terms of objectives and goals, and should find out how their role fits in within a wider organisational sense.
"How does the work of the team fit into the purpose and activities of the wider department or function? And how does the work of the department contribute to the overall aims and activities of the organisation as a whole?"
Build relationships
Hold informal meetings with colleagues to find out who's who and how the organisation works. Use such gatherings to gain insight into the culture and politics of the company. Are there cultural taboos you need to be aware of? Who are the best people to recruit if you're heading up a project team? Colleagues are still forming their opinions of you, so avoid being overt in your questioning.
Broaden your horizons
Once your confidence grows within the organisation, expand your universe by learning more about what the issues are in your new industry or sector. Network externally by attending seminars, conferences and workshops, and use the opportunity to learn how your role compares with those of other HR professionals in the sector. Discuss trends and latest thinking with them, and take the ideas back to your own organisation.
The next six months
Maintain the momentum you have built up over the first six - don't let your sense of urgency slip. Assess how well you've kept to your career path, get yourself back on track if necessary. Assuming you've achieved a measure of success, now is not the time to rest on your laurels. Get stuck into new projects where you know you can either add value or make a difference.
If you only do five things...
- Identify key stakeholders
- Find out about the work, quality and output expected from you
- Understand the power and influence structures within the organisation
- Demonstrate your strengths and specialist skills
- Don't make your manager or influential colleagues look bad
Expert's view: Aubrey Stuart on surviving the first six months of a new job
Aubrey Stuart is learning and development consultant at training and development consultancy MaST International.
What should you do to get the most out of an induction?
Have some idea of the information you might need to enable you to understand what, why and how the company operates, and how your role fits within the organisation. Approach the induction programme as a wonderful opportunity to learn about the culture. This will make getting to grips with the new role easier, and it can be achieved effectively by being open-minded and remaining positive at all times. It is also important to ask questions, even if you think you may appear stupid. You will probably find that someone else in the room has the same question as you.
What key steps should you take to signal your potential?
You need to think about what image you want people to have of you. Look to make a positive contribution to your manager and colleagues as quickly as possible by identifying opportunities to demonstrate that you are a competent and reliable person who is not afraid to use their initiative to get things done. Identify the key stakeholders to your role and what issues or actions will make a difference to them. Creating the opportunity to demonstrate your strengths and specialist skills to these stakeholders will make a real difference to your future career within the organisation.
If the job doesn't live up to expectations, what options are open to you other than leaving?
The first question you should ask yourself is how were your expectations formed in the first place? Were they based on your own desires of how you wanted the job to be, or were they based on the facts outlined during the recruitment process? You should approach your manager with your concerns in a positive manner, providing a number of options on how you feel you could make a valuable contribution to the department/business through your experience, knowledge and skills.
What is the line manager/HR's role during the probation period?
Throughout the probationary period, managers should ensure that new employees receive all the necessary training and support required, clearly outlining what are the standards, quality and timescales that they will be expected to achieve. If you are in any doubt about anything that is involved, ask.
Managers must understand the importance of these reviews and be given guidance as to how to conduct them, and on the factors on which assessments are to be made.
Internet Marketing
Internet marketing, also referred to as online marketing, Internet advertising, eMarketing (or e-Marketing), is the marketing of products or services over the Internet. When applied to the subset of website-based advertisement placements, Internet marketing is commonly referred to as Web advertising (Webvertising) and/or Web marketing. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting response, is a unique quality of the medium.
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales.Now-a-days Content is NOT King
Now you hear this line over and over again from all the newbies as well as the so called pros. "Content is King" is what they tell you when you ask what's the best way to get your site popular.
Now let's shed some light on this mysterious line. If you're a regular Google and other SEO user, you should notice that a lot of the top search results for varies information loads up websites that are vastly inferior to similar sites with much better information, or as the average webmaster would call them, "content".Now how could content be 'king' if the sites with better info are constantly buried? It's simple - the dumb SE spiders can't tell if the content on your site is good or not, it can only judge by people linking to you. Now Just because you have several good articles or tools does NOT mean anyone would link to you!
Without going further in to off-site SEO yet, I want to show you some ways to optimize on-site to overcome this stupid popular yet false saying. Content is NOT King (or even a Queen) when people say you should write things for viewers instead of SE, I say bullshit - write for both but keep SE first. It's easy for humans to understand articles, tools and other 'content' even when their's flaw in the writing.
But for SE to understand an article and rank it appropriately, it has to be damn near perfect to their 'relevance' standards. So before you push that next article/tool/blurb/rant to the first page of your site, keep in mind that SE is much dumber at understanding the value of your content comparing to your visitors. So plan your content so the retard(SE) can understand it first. Now besides holding SE's hands when writing content, there's another thing to keep in mind - quality versus quantity. Every time someone says quality is better than quantity,
I cringe. In the eyes of SE, quality don't matter - it's just how 'related' each content is to your keywords as well as the quality (yes the amount!) of related material you can pump out at a regular basis. So don't even bother writing a nice long article that's never been seen before in this world just to have it buried within days by the retard(SE). Instead focus on breaking them down to blurbs and set a timer to update frequently, that's all you need - frequency and relevance. Speaking of quantity, the single most efficient way to generate massive quantity is via user submission. The best and easiest way today is still forums, if you're going to make a site that is capable of creating a community make sure you at the very least put up a decent forums on it. It's free content for you (granted they're LOW quality) and there are occasionally some high quality stuff.
Just look at the popular webmaster site digitalpoint forums for example, 95% of the post are absolute garbage but they make up in sheer volume and the occasional good or great post keeps the people coming back.So break out of the box and stop believing in the 'content is king' advice, realize that anytime someone says that - that person most likely don't know what they're talking about.
Source : ezinearticles.com
What is Search Engine Optimisation?
What is Search Engine Optimisation?
How To Establish Your Online Presence
If you are only just starting to think about creating an online business for yourself, it’s understandable if you feel intimidated by the sheer number of people already out there doing exactly the same thing.
How can you compete with people who have already set up shop and have a good base of customers?
Everyone has something to offer, and the key to success online is to build a business around something you enjoy – something you have a natural affinity for. It’s easier to become an expert in this kind of subject, and becoming an expert is what will get you noticed and established.
Take the time to build a business of real worth. You don’t have to dive in the deep end and build your own website. Why not start with your own blog instead? If you don’t have any products of your own to promote then join a website which grants free access to the best affiliate programs out there. People often start earning an income online by becoming affiliates for programs that interest them.
http://internetmarketingagency.20six.co.uk